You had a great conversation at an event. You swapped details. They said they'd look you up.
And then they land on your LinkedIn profile… and it reads like a job description from 2021🤯
That moment when someone checks your profile after meeting you? That's where many networking momentum dies a quiet death...
Let's fix that.
Make Your Headline Do the Talking
Your headline is the first thing people see when they search for you after an event. If it just says your job title and company name, you're leaving it up to them to figure out why you're worth staying connected with.
Instead, lead with what you help people do.
Compare these two:
Marketing Manager at ABC Pte Ltd
vs.
Helping B2B brands turn content into pipeline | Marketing @ ABC Pte Ltd
The second one reminds them exactly why that event conversation mattered. It gives them a reason to hit Connect.
Write Your About Section Like a Warm Introduction
Think of your About section as the next thing you'd say if your event conversation kept going. Not a list of achievements. A short, clear explanation of what you care about, who you work with, and what you're good at.
A few lines that feel like you will always do more than five paragraphs that sound like everyone else.
Start with a sentence about the problem you solve or the work that gets you out of bed. Then add a line or two about who you typically help. End with how people can reach you or work with you.
You're not writing your entire life story. You're making it easy for someone to say, "Yes, this is the person I met, and here's why I should keep talking to them."
Let Your Activity Back It Up
When someone visits your profile after meeting you, they'll glance at your recent activity. If there's nothing there, or the last thing you posted was a job anniversary from eight months ago, it sends a quiet signal: this person isn't really active here.
You don't need to post every day. But showing up regularly with a thought on something in your industry, or leaving a real comment on someone else's post, gives people a reason to stay connected instead of letting you fade into their network.
Quick Profile Checklist
Before your next event, run through these:
✅ Does your headline say what you do and who you help (not just your job title)?
✅ Does your About section sound like you talking, not a corporate bio?
✅ Is your profile photo recent, professional and approachable?
✅ Is your LinkedIn banner acting like your billboard (not the default version)?
✅ Have you posted or commented on something in the last 2 weeks?
✅ Does your Featured section highlight work that backs up what you'd say at an event?
✅ Would someone who just met you look at your profile and think, "Yep, that's the person I spoke to"?
If you checked most of those, you're in good shape. If not, you know where to start.
Magnet Move
Screenshot the top part of your profile (which includes your headline, existing banner and photo) aka the most important LinkedIn real estate on your profile, and upload it to your preferred LLM. Then ask it to assess it for visual impact and credibility, before asking for suggestions for improvement.
Want to Put This Into Practice?
I'm running two sessions that cover exactly this, making your LinkedIn profile and networking work together so you get seen, trusted, and chosen.
CTRL+Optimise: Building Your Authentically AI Profile
📍 In person at the NTUC Career Festival by National Trades Union Congress (NTUC) and e2i, Employment & Employability Institute You'll walk away with an AI-assisted resume and/or LinkedIn profile that still sounds like you. Plus you will have plenty of networking opportunities with potential employers at the career fair!
📅13 Feb, 1.15pm SGT live in person at Sands Expo
👉 Register: https://lnkd.in/gzbpshAf
Attract Opportunities with LinkedIn and Networking
💻 Online, with fellow LinkedIn Top Voice Shamane Tan , hosted by Vibe Tribe
You'll get a seen → trusted → chosen checklist you can use on LinkedIn and at your next event.
We'll also be sharing a real case study of someone whose LinkedIn profile was basically collecting dust. Barely any activity and zero visibility. We applied these tweaks (and a few more), and within a single weekend, his following tripled and his inbox started filling up with new opportunities. Same person, completely different results. You could be next!
📅25 Feb, 8pm SGT online
👉 Register: https://luma.com/277j7nzi
